Le Mirror$ - LA

DJ Rashida- Taz “Ti$a” Arnold & The Legendary Damon bring you “Le Mirror$”. Look out for this Sexy Music, Art and Fashion concept in 2010.
See more pictures after the jump.
Vans Vault Pop Up Shop @ Fred Segal

dGi’s own Dj Rashida and the Legendary Busy Bee rocked out Thursday night at Fred Segal for Vans Vault pop-up shop.
The store pop up will be open until the end of the year, each month receiving new and exclusive product.
See more pictures after the jump.
Kanye West G-Shock Performance
Yesterday G-Shock celebrated their 25th anniversary with a big event at Cipriani’s downtown (Wall st). During his hour long set he performed classics such as “Flashing Lights”, “Stronger” and “Get Em High”. Above is his verse from Jay-Z’s new single ”Run This Town”.
Lykke Li & The Roots - DIESEL U-MUSIC at Webster Hall
Not the best footage from last week’s event, but it shows how talented a performer Lykke Li is. Our own DJ Berrie played a nice set as well, video coming soon!
DJ Rashida - Summer Sonic 09

Next Saturday (August 8th) Rashida is spinning in Tokyo, at the 10th annual Summer Sonic music festival. Some of the other acts scheduled to perform are: Beyonce, NeYo, Lady Gaga, The Temper Trap and Grizzly Bear. Definitely worth a vist. The festivities run the whole weekend starting on Friday morning (7th) until Sunday evening (9th).
More info: summersonic
ADIDAS FANATIC8 Winners!



Saturday (July 25th) was a big day for the company. Our team dGi Dillingers ended up winning the FANATIC8-tournament, beating the favorites Bowery United in the final. Besides the big win the day was a big success; Adidas, Heineken and all of the sponsors made sure that everyone who came out to support had a great day in the sun with music, beer and food. Special thanks to coach Yoni Goldberg.
DJ Cassidy’s Birthday
We finally have the video!
NYC Diesel UMusic Radio
Yesterday was a big day for some of our DJ’s. Mel, Cassidy, Ruckus and Berrie all took turns playing at the new Diesel store on 5th avenue and 54th st. Mel kicked it off with a nice blend of popular bangers before Cassidy picked it up with hyped up energy. Ruckus played a nice set of club-favorites and threw in plenty of scratching before Berrie closed the evening with a much appreciated house-electro set.
DJ Rashida’s Birthday Party


On Sunday (July 12th) it was time for Rashida’s birthday party at Bar Marmont in L.A. She usually spins there on Sunday’s but this night was all about celebrating and hanging out with her guests which included Solange Knowles, Fonzworth Bentley and Beyonce to name a few.
DJ Cassidy’s Birthday Party







On wednesday night (July 8th) our very own Dj Cassidy celebrated his 28th birthday at the NY Public Library. The party was a big success and it most definitely lived up to the hype. With performances by Rakim and Bobby Brown and guests like Jay-z, Nas, Estelle, Maxwell, Doug E. Fresh, Kat DeLuna and dj-sets by Ruckus and Funkmaster Flex it’s no wonder the party was a hit.
Oneal McKnight Pre-Prom Mixtape

This saturday, May 9th, Blue & Cream is hosting a Hamptons 2009 kick-off to celebrate the release of Oneal McKnight’s Pre-Prom Mixtape. Hosted by Dj Cassidy and Jus Ske.
SOUL SLAM: Prince vs. Michael Jackson

This past Saturday (April 11) BLVD hosted the SOUL SLAM event where Dj Rashida played a heavy set of Prince-classics and Dj Spin provided the Michael Jackson-tunes.
Paper Mag - Beautiful People 2009
PAPER Magazine, with sponsorship from H&M, celebrated their Beautiful People 2009 issue yesterday. HIRO was the venue and it was completely packed with clubbers, hipsters and magazine-enthusiasts who all danced to the sounds of DJ Cassidy. He provided the perfect mood for Katy Perry’s later performance where she performed her hits “Hot N Cold” and “I Kissed A Girl”. Notable guests were Kat DeLuna, Kid Cudi, Lady Sovereign, Matt Creed, Debbie Harry and Lydia Hearst.
DJ Cassidy @ Heineken Red Star Soul Tour

Tomorrow, August 6th, the third annual Heineken Red Star Soul Tour will begin at Boulevard3 in Los Angeles. The Heineken Red Star Soul is a concert series featuring some of today’s best R&B and Soul artists. Some of this year’s artists include Ashanti, Raheem Devaughn, Estelle, Chrisette Michelle, Musiq Soulchild, Keyshia Cole, and DJ Cassidy, who will be performing in Los Angeles at Boulevard3 and in New York City, at Mansion. Check out the site for more performers and tour dates and check it out in your city!
Wetherby + Manik = The Good Life!

Last night, in New York, Milk Studio was filled with eager viewers to pay homage to Craig Wetherby’s Manik Art Exhibit “The Good Life!”. Wetherby, a self taught photographer with a unique style, has shot some of the most respected musicians, entertainers, artists and athletes. The exhibition, which began May 2008 in Seattle, will travel until December 2008, visiting cities such as Tokyo, Amsterdam, Barcelona, Los Angeles and San Francisco. Featured are iconic images of HR Bad Brains, Ricky Powell, Prince Paul, Slick Rick, Ghostface Killah, Method Man, Nas and many more. In collaboration with Manik, a skateboard company, Wetherby has created a series of skateboards, sweatshirts, t-shirts and New Era fitted caps with his images silk screened and printed on them. This exhibition is definitely worth checking out...
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NaS “Untitled” Album Release Party
If you haven’t heard NaS’ new album “Untitled”, you’re missing out on one of the best hip-hop albums in the past few years. Tuesday night Def Jam celebrated the album release at the Red Bull Event Space, where you could catch DJ Cassidy and DJ Ruckus in the booth. See more pics after the jump.
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